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Hey there 👋 Skander here.
We like to zoom out to 30,000 feet: carbon budgets, industrial policy, electrolyzers the size of shipping containers. But today? We’re going deep into closets, basements, and browser tabs.
Kaela, driftie, ops powerhouse and circular economy expert, has stitched together a resale playbook. Not just for fashion brands, but for any company sitting on a pile of stuff that could live twice.
In this breakdown, she unpacks:
🛍️ The Resale Revolution Why secondhand is outpacing retail 5:1, and what Gen Z, tariffs, and climate-savvy shopping habits have to do with it.
🪑 Beyond the Wardrobe From ski gear to sofas to strollers: resale is already humming outside fashion. Kaela charts where the brand opportunity is hiding.
🔁 Build Your Loop Four supply formats, one goal: get good stuff back into circulation. She details how leading brands are turning returns, repairs, and peer-to-peer listings into revenue streams.
📊 Metrics That Matter This isn’t a branding exercise. Resale drives LTV, loyalty, and low-cost customer acquisition. The data is in.
⚖️ Climate Compliance Bonus Right to Repair, EPR laws, circularity regs: resale isn’t just smart business, it’s a buffer against the policy tsunami headed your way.
If you're building the future of consumer goods, this is your resale playbook.
Kaela is a strategy and operations leader with 15 years of experience partnering with leadership teams on transformation efforts, fostering cross-functional alignment and collaboration to drive revenues and streamline operations for organizations such as Marriott International, Liberty Mutual Insurance and TerraCycle. She has an MBA from New York University and sees enormous potential for businesses to integrate more climate-friendly business models to unlock additional revenue streams.
She is currently at TerraCycle, a recycling company that works with brands, retailers and municipalities to establish recycling programs for hard-to-recycle waste. Prior to TerraCycle, she was a key leader in the post-acquisition efforts to integrate Starwood Hotels & Resorts into the Marriott International portfolio and launch the unified Marriott Bonvoy loyalty program. She also held analytical and transformation roles at Liberty Mutual Insurance, a Fortune 100 company.
This is a long one again, click the title if you want to read it fully 👆
Resale has exploded over the past few years, outpacing the traditional retail sector in growth of gross merchandise value (GMV) by 5x1, driven by shifts in consumer attitudes regarding the environment, how they view purchases as investments, and brand responsibility. The concept of resale, or selling a previously purchased item, has been around for centuries – homes, land, automobiles. Resale on the internet existed almost since the internet became broadly popular – eBay was founded in 1995. Additional third party marketplaces online have grown in popularity in the last decade or so focused around specific categories - ThredUp, Vinted and Poshmark for clothing, The RealReal for luxury goods, StockX for sneakers. Amid a backdrop of consumers consistently demanding more sustainable options, brands themselves can now enter the resale market easily and profitably.
Resale offers brands a new revenue stream that is immune to tariffs and provides more control in a changing legislative environment as more climate-friendly policies take root globally. Resale will bring in new customers, higher margins and stronger customer loyalty. Customers trust secondhand goods more when they come from the original source and are willing to pay a premium. To borrow framing from the automotive industry, consumers want to buy the “certified, pre-owned” version of a good from the brand instead of the car from a used car lot.
The most recent Intergovernmental Panel on Climate Change (IPCC) report outlines that without significant and immediate reductions in GHG emissions across the industrial sector at large, keeping the rising global temperatures under the 1.5°C target is unlikely. Estimates place the greenhouse gas (GHG) impact of the global apparel and footwear industry between 4-8.6%, making it a meaningful contributor. An immediate way to reduce emissions from the apparel sector is to extend the life cycle of products already in circulation, via models like repair, resale and rental. Improved infrastructure for textile recycling will also be critical. While the other models are still determining pathways to scale, resale has already proven the ability to do so. Resale provides an easy win for consumers, the environment, and the brands themselves.
This paper will provide an overview of the resale market, why brands should take a more active role, and why any consumer-facing industry should be thinking resale. Given the proliferation of resale within the apparel sector, this paper will focus on the lessons learned from the adoption within that vertical and how they can be applied elsewhere.
Business Case | Why Every Consumer-Facing Brand Should Pay Attention to Online Resale
There has been a surge in secondhand shopping in recent years, strengthened even further by recent tariffs. In 2024, 58% of all shoppers surveyed made a secondhand purchase, with that number increasing to 68% of millennials and Gen Z; this number continues to rise year over year. Online resale grew 5x faster than the broader retail clothing sector in 2024 (see below) and is projected to keep strong growth with a projected combined average growth rate of 9% through 2029.
In 2024, the US secondhand apparel market grew 14%, 5x faster than the broader retail clothing market, and is projected to grow at a CAGR of 9%. Source: 2025 ThredUp Resale Report
In 2024, the US secondhand apparel market grew 14%, 5x faster than the broader retail clothing market, and is projected to grow at a CAGR of 9%. Source: 2025 ThredUp Resale Report
A historic deterrent against incorporating resale has been that it will cannibalize revenues - that customers will chase the lower priced item over the new, full-priced product line. As former Trove CEO, Gayle Tait framed it to brands, “Your main line of business has already been cannibalized by secondhand sites, off your site”. Branded resale offers the ability to drive some of that activity back into the brand’s ecosystem to drive incremental revenues.
Resale has proven to be a proven growth engine when brands take charge. It has shown the ability to drive cost-efficient customer acquisition, increase the lifetime value of customers and entrench brand loyalty.
Furthermore, as legislations like Extended Producer Responsibility and Right to Repair take root in Europe, and make inroads within the United States, brands are being increasingly held accountable to ensure accessible repair options and responsible disposal avenues exist. Resale offers the brand a proactive way to take control in a changing legislative landscape.
Formats | Where Is Secondhand Shopping Occuring?
Taking a step back, the resale market, from the consumer perspective, can be broadly described in two formats: in-person or online. Furthermore, both in-person and online formats can be broken down further into third-party or branded platforms.
Examples of major resale players.
In-person, third-party resale has stayed relevant for decades. Consumers can find a broad array of items, across several brands, at estate sales, thrift/charity shops, yard sales and the like. The items are often locally sourced which has a lower environmental footprint but can lead to inconsistent supply. There is oftentimes little curation of items which may lead to a time consuming shopping experience, though this is part of the appeal for many – the thrill of the hunt. Thrift shops in particular are having a boom, as noted by the Wall Street Journal, driven by higher prices at retail as a result of tariffs.
In-person, branded resale is still nascent but growing. Stores such as Patagonia and Arc’Teryx offer the opportunity to trade in items at their brick and mortar locations. Eligible items that are of an acceptable condition will flow into the inventory for their online resale platform. Some brands also offer a selection of curated secondhand items for purchase, such as Arc’teryx.
Shopping used gear at the Arc’teryx store in Brooklyn, NY. Image source: Trove
Online, third-party resale has grown and will continue to grow, with the tailwinds of rise of ecommerce shopping activity and rise of secondhand shopping habits. Broad third-party marketplaces, offering a broad array of goods include platforms such as eBay and Facebook Marketplace. They have optimized search functionality resulting in the ability to locate specific categories of goods quickly.
Increasingly, specialized online, third-partysites (sometimes referred to as “managed marketplaces”) have popularized resale even further. Within the apparel space, sites like Vestiaire Collective, ThredUp and Poshmark offer more specific platforms around apparel. They will optimize the search functionality even further for an enhanced shopper experience.
Online, branded resale has taken root within the apparel space with the advent of white-label platforms like Trove, Archive and Treet that provide brands the software and solutions they need to establish profitable resale programs. These platforms do the heavy lifting to establish a resale site (retaining brand’s look and feel), streamlining resale product intake (photography, qualifying information and suggested resale price), and integration with warehouse management systems and logistics partners. Branded resale sites often feel like you are on the mainline site, though it is generally a separate environment for now. The platforms have the ability to customize the solution to support a variety of supply sources based on brand need, and brands can customize the payout of items sold through their platforms, including the ability to get the sale proceeds in cash or store credit.
The Hanna Andersson resale site retains the look and feel of its mainline site. The shopper is able to apply relevant filters such as category, size, gender and condition. Image source: Hanna Andersson Preloved
As someone who is motivated to act in environmentally conscious ways, but is also a parent to young children, shopping has been a pain point. I do not have time to experience the “thrill of the hunt” at secondhand shops between work and running around with preschoolers on the weekend. And to be honest, I don’t want the thrill of the hunt experience; I want a digital, streamlined experience akin to shopping for new clothes. Branded resale is making it so much more convenient for shoppers who are trying to be environmentally friendly by considering buying used before looking for a new item. The fact that I do not have to alter my behavior from what I am used to (the resale site looks and feels like the mainline site) means I am much more apt to engage in the behavior. I am now more loyal to brands that are offering a resale option (for both new and secondhand goods).
Shoppers like me are increasingly placing value on brands that are proactive in taking steps to be more environmentally responsible. Brands will acquire new customers that are prioritizing this behavior and/or cement loyalty with customers they already have.
Sourcing Inventory | What Drives the Supply of Online Resale
Online resale formats (both third party and branded) rely on a variety of sources of inventory to provide the supply of secondhand goods. Some brands rely on a single supply source while others utilize multiple supply sources.
Peer-to-peer (P2P) Popularized by eBay and Poshmark, the peer-to-peer (P2P) format is when the supply and demand for items are driven by individuals, which allows the format to scale. The individual selling the item and the individual buying the item are interacting fairly directly with minimal support from the online platform. Branded resale sites provide more support (e.g. suggesting resale item pricing, providing additional photos of the original item alongside photos of its current condition and supporting the outbound logistics such as communication and shipping) but supply of inventory isdecentralized and driven by individuals.
Consignment Consignment has been popularized by sites like ThredUp and The RealReal - the seller will bring in or send in their items to a marketplace. The marketplace then controls the process of creating the listing, determining price and handling the transaction. Supply of inventory is driven by individuals but centralized by the marketplace.
In-Store or Mail-In (aka take back or buyback) In this supply format, brands will accept previously purchased items from individuals via collection at a brick and mortar location or via mail-in, which allows the brand to reach a broader population of consumers. The brand may elect to provide compensation for the person (e.g. coupon or store credit). Supply is driven by individuals but is centralized by the brand.
Patagonia clothing and gear can be traded in at a retail location or via a mail in program as described above. Patagonia Worn Wear
Brand Supply Brand supply is an encompassing term that refers to inventory of which the brand is in control. It can span archival items, old inventory that has yet to be liquidated or products historically deemed “unsellable” (returned items, open-box items, floor models shown in-store or lightly damaged items). Brands may elect to sell the items as is or go through steps to lightly repair or refurbish items before listing. Excitingly, resale provides the opportunity to turn returns from a liability into a new revenue stream and decrease the environmental impact. Supply is provided by the brand itself and centralized.
Sam Edelman sells brand inventory on its resale site alongside P2P offerings. Sam Edelman communicates to the shopper that products coming from the brand itself (versus a P2P seller) have been inspected, cleaned and repaired (if necessary). Image source: Sam Edelman ReLove
In practice | 5 easy steps to bring a branded resale program to life
Branded resale value chain (Lansinger)
Increase the intention to sell (applicable in P2P and in-store trade in/take back supply scenarios)
Brands should be deliberate with how they want to incentivize past consumers to put used items back into circulation; this can be achieved through a variety of incentives. Brands can offer to compensate sellers in cash at a percentage of the sale price or in the form of a gift card, thereby ensuring the seller spends further within the brand’s ecosystem. Brands could also offer a coupon or discount code as an incentive for recirculating items, or integrate resale activity with a loyalty program – a great way to reactivate past consumers and keep them engaged. In the future, brands may encourage goods to be resold via their platform by sharing a guaranteed “resale” price at the point of purchase of a new good.
Increase the intention to buy
Adoption of branded resale thus far has been supported by a steady increase in consumer demand for secondhand options as detailed earlier. Consumers want to buy secondhand products from the brands themselves because they have higher trust in the process because the brand is underwriting the risk. Within a P2P supply context, brands will ask consumers to confirm the condition of the resold item upon receipt before compensation is released to the seller (and if not, will refund the consumer). Furthermore, branded resale is now an enjoyable shopping experience, retaining the look and feel of the brand’s mainline site.
Branded resale partners like Archive and Trove have streamlined the logistics for in-store, P2P and branded supply scenarios to ensure it’s quick and easy to collect, condition grade each item, capture relevant photography (and/or match with original photography), determine if it requires further intervention, assign an appropriate price and create a high-quality listing for the resale platform.
Within a P2P context, it takes mere minutes for a seller to upload a listing. The seller will identify the item with a unique product code to match to the brand’s catalog, upload photos and answer qualifying information about the item. The listing is then uploaded to the resale site.
When bringing brand supply products to the resale website, the resale partner’s software will integrate with your brand’s warehouse management system to condition grade each item, identify whether additional repairs or interventions are necessary, and list the products on the resale site efficiently.
Integrate the e-commerce shopping journey (Make it a delightful experience)
While the “thrill of the hunt” holds appeal for many shoppers at a local thrift store, the amount of time it can take to shop secondhand can be a deterrent for many. Online marketplaces specializing in a specific category (e.g. ThredUp for clothes) can still lead to time consuming experiences if not leveraging filters extensively.
Online branded resale provides the option to give shoppers a consistent, if not seamless, shopping experience with their mainline site. The branded resale platform itself is usually on a “sub-site”, a separate website hosted by a company like Archive or Trove, that retains the look and feel of the brand (see M.M. LaFleur, below). Consumers are able to apply filters, as they would on the mainline site, such as product category, size, color as well as resale specific filters like condition of the product. A future iteration of resale will see resale items listed on the main ecommerce site alongside their new offerings; early adopters such as Patagonia have already integrated this capability (see below).
M.M. LaFleur’s secondhand goods are sold on a subsite that pulls through the brand’s look and feel, providing a shopping experience consistent with the mainline site. The shopper can use several filters to quickly narrow down what they are looking for. Image source: M.M. LaFleur
Patagonia’s integration of secondhand goods alongside new products on its mainline site, leveraging Trove’s plug-in. Image source: Patagonia
Connected API and CRM System Once a second hand product is purchased off of a branded resale platform, the resale provider will either plug into the brand’s network of partners, or leverage their own third party partners, to enable the logistics of redistribution. They may support communication with both the buyer and seller within a P2P context, ensuring a positive shopper experience.
Key Learnings From Branded Resale In Fashion
If you’re not already thinking about resale, you are playing catch up.
Resale’s takeover of the fashion industry has been swift. Per ThredUp’s 2025 Resale Report1, 94% of retail executives acknowledge their customers are already participating in resale, up more than 30 points compared to the 2021 ThredUp Report. Three-quarters of retail executives that are not currently offering a resale option are considering or planning to in the future1. For those brands already participating in resale, they are determining the way to engage with resale that works for their individual operations as each brand is unique.
Third-party marketplaces such as ThredUp, Vestiaire Collective, Poshmark and The RealReal proved there was robust demand, and now the white label platforms, such as Trove, Archive Resale, and Treet, are offering brands a way enter resale markets with customization, speed and little overhead. It has never been easier to take a step into the resale pool.
💡Fashion and apparel has gotten the vast majority of attention with regards to resale adoption, but other industries have both the opportunity and capability to integrate meaningfully.Other industries that are well suited to take on branded resale offerings immediately are durable goods in industries that have already proven demand on third-party marketplaces.
Outdoor gear industry (backpacks, camping gear) | Specialty third-party sites cropped up such as Geartrade, Out & Back and Rerouted. Early adopter brands, such as Patagonia and the North Face, already have established a brand-owned resale presence here, oftentimes using multiple formats such as P2P, in-store and brand supply. However, given the healthy demand for secondhand items within this sector, as evidenced by the number of third-party marketplaces, other brands still have the opportunity to capture revenue from subsequent sale cycles of their durable, high-quality goods.
Furniture and home goods | Furniture and home decor are similar to apparel in that consumers preferences and needs change over time, providing ample opportunity for recirculation of goods with a lot of life left in them. Furniture resale is expected to grow 3.5 times faster than traditional retail. Marketplaces like Chairish, AptDeco and 1st Dibs (in addition to sites like Craigslist and Facebook Marketplace) and newcomer Kitchen Switchen have proven there is demand, so brands within these verticals should explore taking control of the resale experience for their own consumers. Nespresso, long-known for its commitment to sustainability, has a program where returned machines and floor models are refurbished and sold via the Relove program.
Specialty sporting goods| Golf clubs, ski/snowboards and equestrian gear are all durable goods that retain their value. Multiple specialty resale marketplaces exist for all categories: golf (2nd Swing, Sideline Swap), skis/snowboards (Evo, Powder 7, Geartrade) and equestrian (The Tried Equestrian, Equestrian Closet and Tack Tack Marketplace). Sporting goods retailer Dick’s Sporting Goods has partnered with Sideline Swap for several years, whereby sellers with qualified used goods receive a DSG gift card. Brands themselves have the opportunity to offer a resale opportunity to customers directly to strengthen the relationship and capture subsequent revenues.
Scaling supply is possible; brands are increasingly combining methods
The two avenues to scaling supply as quickly as possible are leveraging a P2P model and supplementing with brand inventory. White label providers such as Trove, Archive and Treet provide a way to scale a P2P offering with relatively low lift from the brand. Once enabled, their platform and algorithms can result in a new listing in mere minutes; a potential seller navigates to the resale site and is prompted by a series of questions to identify the product, qualify the quality and condition of the item and provide multiple photographs of the item in its current condition. A suggested resale price is then generated (based off of the original selling price and current condition). The listing can be further improved by the platform pulling in the original photography associated with the listing to be shown alongside the current photographs. Brands can drive and keep resale activity within their own ecosystem, and away from marketplaces, by leveraging compensation in the form of gift cards and integrating resale activity with loyalty programs.
Turn Excess Inventory Into Profit
Brands also have the opportunity to monetize what has historically been a liability - unsellable inventory in the form of returns, floor models and/or lightly damaged products. These items can flow through the resale platform to be monetized when they may otherwise be headed for a landfill. With extended producer responsibility policies for textiles taking hold in Europe, and gaining traction at a state level in the United States, it benefits the brand to show they are thinking through product extension and end of life options.
Increasingly, brands are mixing and matching components of supply to create the model that works best for them. Resale platforms like Archive and Trove plug into warehouse management systems, allowing brands to integrate various sources of supply to a single resale platform seamlessly. For example M.M. LaFleur offers P2P, takeback (in store) and mail-in options, and supplements the program with unsellable brand inventory to create a robust and holistic secondhand program.
Resale expands customer base and drives higher LTV
Branded resale is proving to be a cost-effective customer acquisition strategy and opens up entirely new customer bases. 4 in 10 consumers now say they prefer to buy a secondhand item from a new brand before committing to buying a new item, almost doubling from 20231. While resale platform Treet and Archive resale state that, on average, roughly half of resale consumers are new to the brand, Trove suggests they’ve seen it to be upwards of 80%. Consumers are using secondhand to be a cost-effective way to “try before [they] buy” new; brands will reach new customers and benefit from a halo effect of having a sustainable solution available, something that is increasingly important to consumers. Furthermore, resale provides an opportunity to re-engage with lapsed or inactive customers. Bootmaker Frye found that 23% of their sellers on their resale platform were reactivated after a year of inactivity.
Beyond expanding the new customer base, branded resale proves to be an effective strategy to continually engage customers, driving higher lifetime value (LTV) of consumers. Frye found that sellers went on to spend roughly 2x of their earned credit from sales at the brand, and that 34% of sellers went on to make a full-priced item within a year. Brands have an opportunity to integrate their loyalty programs in with the resale activity to further amplify the engagement cycles with both sellers and buyers, creating a flywheel for LTV.
💡Products designed for children (apparel, outdoor gear, toys) | The growth rate of children presents a substantial opportunity for children-focused brands to engage in a thoughtful resale program. Every time a child outgrows a garment, toy or piece of gear, it presents a meaningful opportunity to re-engage the consumer to sell that item, and use the proceeds to buy another size from the same brand.
💡Products designed for a progression of skill levels | Products intended to cater to varying skill levels (beginner/intermediate/advanced) also present an opportunity to engage a resale platform beyond just a children’s demographic. For example, sporting equipment (skis, golf clubs, tennis racquets, lacrosse sticks) and hobby equipment (instruments), grow with the user’s skill level.
💡Integrate resale touchpoints with the brand loyalty program | A resale program expands the customer journey with your brand. More than a quarter of US shoppers resold apparel in 2024, increasing to almost 40% of Millenials and Gen Z (and up 6% over 2023)1. Integrate the resale offering with your loyalty program to build deeper, stickier relationships and keep consumers engaged.
In May 2025, ThredUp, historically a third-party marketplace leveraging a consignment model, announced they were open-sourcing a branded resale offering, making it free for brands to have a branded resale offering, built off of ThredUp’s inventory of secondhand goods. They also plan to roll out a P2P offering later in 2025. This allows brands to offer a resale experience to customers and acquire new customers even more efficiently. However it is not yet clear whether brands would see any impact to knock-on effects of higher LTV and brand loyalty.
The J.Crew subsite on ThredUp platform allows users to use various filters to sift through J.Crew products in ThredUp’s inventory. Image source: J.Crew Resale
An ecosystem of partners enables the system
The resale proliferation within the fashion industry has proven that an ecosystem of complementary partners is critical to enable broad monetization of a subset of products (e.g. floor models or slightly damaged returns). Specialty cleaning partners, tailors, cobblers as well as third-party logistic and fulfillment partners enable brands to feed a higher volume of products through their resale platforms and extend the useful lives of their goods.
The ecosystems of partners in verticals with less developed resale markets will need to be thoughtfully designed to ensure that partners are able to shore up the quality of items on an as-needed basis in a cost-efficient way. Brands should look for after-service partners that can scale. Logistics in particular will play an even more important role for non-apparel resale goods within a P2P context. Apparel items are often small and flexible enough to fit inside boxes or bags that sellers have easily accessible; bigger, bulkier and heavier items will require different considerations to enable the efficient movement of resold goods.
The quality of the product may influence the design of resale offering
While resale platforms provide an opportunity for all brands to achieve better margins (on average) than standard liquidation channels, the selection of resale offering should align with the quality of the underlying good. Since high-quality, well-made items will retain their value longer, they have more opportunity to earn a healthy (if not higher than the first transaction) margin on the resale of that good, justifying the investment in setting up a branded resale platform that thoughtfully engages the brand’s customers.
A lower-quality good, a la fast fashion, does not retain the value as long and has less margin opportunity upon resale, though resale as a customer acquisition strategy may still be desirable. Some managed marketplaces like ThredUp offer “resale-as-a-service” options which may be a better fit for low- to mid- quality brands allowing them to have a resale presence with less of the investment.
💡Evaluate the existing resale landscape in your industry If there are established resale marketplaces in your industry, and you are producing a high- or mid-quality product, consider establishing your own branded resale platform to provide thoughtful interactions with new-to-your brand consumers and drive higher LTV for new and existing consumers alike. If you are producing a mid-to low-quality product, evaluate whether it makes sense to try and leverage a partnership with established marketplaces to get your foot in the door with minimal investment.
Conclusion
Estimates place the greenhouse gas (GHG) impact of the global apparel and footwear industry between 4-8.6%, making it a meaningful contributor to the climate crisis. Given the confluence of this impact, changing consumer trends and evolving technological capabilities, the fashion industry has tested and piloted several business models to mitigate emissions to stay within the 1.5°C target, as established by the IPCC and ratified in the 2015 Paris Agreement12. Circular business models such as rental, repair, resale and recycling all have an important part to play in extending the lifecycle of goods and reducing the demand for virgin goods. Nuuly has proven that rental can be profitable. Circ has proven that recycling of post-consumer and post-industrial polycotton textiles (previously thought unrecyclable) is possible and is building a first of its kind commercial recycling plant in France. Several tech-enabled repair platforms like Alternew, Coblr and URC provide brands scalable after-sales service (more here). And as this paper has explored, resale platforms are both meeting a consumer need while driving revenues for the brands themselves. Green shoots of innovation and scale are everywhere.
Brands engaging with resale is an easy win. Branded resale allows brands to expand their customer base, increase LTV and build stronger connections with their consumers. They will be keeping well-made, quality items in circulation longer, and in doing so be reducing their GHG emissions - something that customers will appreciate given the changing consumer attitudes around sustainability.
→ Brands: Determine the “why” behind setting up a resale program. Are you trying to acquire new customers, engage with existing customers more, or diversify revenue sources. The intention will have important implications on the resale program design.
→ White Label Providers: Show more examples of branded resale outside of fashion to make it real for other industries. Béis (luggage) and Peloton (exercise equipment) are great recent examples that illustrate what is possible. The consumers of both brands were highly engaged in resale communities off their site; The “Béis Community Buy/Sell/Trade/Chat” and and “Peloton Buy Sell Trade (BST)” groups on Facebook had over 17k and 240k members, respectively.
→ Consumers: If you haven’t already, experiment with shopping on a resale site (marketplace or branded) - perhaps your favorite brand, or a brand you’ve been interested to try, already has an offering. If they don’t, contact the brand to let them know you’d like to see one. By engaging with resale you are showing the brands that it is a priority.
If you are interested in thinking about how your brand can incorporate resale or recycling into your business model to make it more circular, please reach out on LinkedIn
If you work for a brand or platform mentioned in this article, or for a partner within the resale ecosystem, and would like to discuss more, please reach out on LinkedIn. I’d love to discuss resale further with you.
Fashion has proven the concept, proved the scale and provided turn-key solutions. It is time for other industries to join in and reap the benefits.
If you found this primer on resale helpful, please share with your network.
