I SO agree with this plain messaging approach, Sean. Thank you for laying this out and I hope many many Climate Tech folks read and learn. My work focuses on leadership level Climate Influence (what it is the CEO/entrepreneur/Exec Dir themself being seen living/doing - and how to message that) - and there is opportunity to integrate plain messaging *even beyond* the site and the pitch deck. Any organization that incorporates your wisdom should then tend to the fact that their leader should also be speaking "plain-talk" and much less tech gobbledygook. That's how they reflect their own human-ness and climate values ,and build consistent trust in what they are up to. This is a missing B2B link. Kudos on this excellent resource!
Thank you, Andrea! And you're right, the general idea is that we need to communicate with our audience in mind. How do they want to be spoken to? What do they care about?
These are important questions regardless of the medium.
You definitely make it look easy! But the examples of re-crafting the messaging are great, and show your depth of experience. I hope many see these examples and engage you to bring more clarity to their messaging. We need all this tech to scale up fast
I SO agree with this plain messaging approach, Sean. Thank you for laying this out and I hope many many Climate Tech folks read and learn. My work focuses on leadership level Climate Influence (what it is the CEO/entrepreneur/Exec Dir themself being seen living/doing - and how to message that) - and there is opportunity to integrate plain messaging *even beyond* the site and the pitch deck. Any organization that incorporates your wisdom should then tend to the fact that their leader should also be speaking "plain-talk" and much less tech gobbledygook. That's how they reflect their own human-ness and climate values ,and build consistent trust in what they are up to. This is a missing B2B link. Kudos on this excellent resource!
Thank you, Andrea! And you're right, the general idea is that we need to communicate with our audience in mind. How do they want to be spoken to? What do they care about?
These are important questions regardless of the medium.
You definitely make it look easy! But the examples of re-crafting the messaging are great, and show your depth of experience. I hope many see these examples and engage you to bring more clarity to their messaging. We need all this tech to scale up fast
What you didn't see: the five to ten times I rewrote every word =P